Be Boldly Comfortable!

Created as an ode to all the women who are the first ones to hustle their way up and the last ones to leave the dance floor.

Founded by a fashion lover with a crazy passion for design who's an eternal sucker for comfort.

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Boldly Featured

Get inside kat's closet with vogue!

Katrina Kaif in Monrow block heels for a movie promotion.

Monrow aims to make heels more comfortable, bridging the gap between design and comfort. They started selling online in December 2016. The startup currently sells across 14 locations in India through partnerships with top retailers.

Monrow is a millennial footwear brand that brings the right balance of minimalism and craftsmanship to life. With a wide range of options to pick from, Monrow is a must-have for every shoe lover.

Veena became passionate about footwear at the age of five. For her, the ‘right shoes’ came in the form of Ferragamo ballerinas gifted to her by her father at the age of 16. And the conquering part followed.

Founder of Monrow Shoes, the 33-year-old entrepreneur remembers fussing about what shoe to wear even as a five-year-old. “I would decide which shoe to wear before selecting my outfit,” Ashiya says.

Veena Ashiya launched Monrow in September 2016 in Bengaluru in association with Future Group as the retail partner. This brand aims to make heels more comfortable, bridging the gap between design and comfort.

I am a true believer of following my regime religiously and everyday my goal is to complete a minimum of 10,000 steps a day. I make sure to not miss my goal no matter how occupied I am throughout the day.

The startup also plans to use part of the funding to build a digital experience by focusing on creativity and innovation in the Web space expansion and virtual reality as a tool for achieving the highest accuracy rate.

“Indian women have broad feet. While they are willing to indulge and splurge, their choice is limited,” she says. Most brands in the market, especially in the heels segment, are not designed specifically for broad feet,



People Of Monrow

As a Millennial brand we believe influencer marketing is going to have a golden era of a decade. We're at the beginning of it and are very fond of it. We love to share our trendy women shoes collection.

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